Why Not Boutique is located in the heart of South Tampa. We’re the store with the pink door – stop by and see us!

Our Story

Why Not Boutique was opened in 2008 with the goal of curating beautiful fashion in an accessible, affordable boutique shop for the everyday Tampa woman. A native northerner, founder Jennifer Dutkowsky relocated to South Tampa after earning her master’s degree in history to open Why Not Boutique. Nine years later, she opened a sister shop, Why Tots Boutique, to expand on her passion for functional fashion with children’s clothing and accessories.


We’re the store with the pink door, and our items are always rotating. Swing on in soon to shop the latest curated pieces, meet Jennifer and her shop dog, Chloe, and let us get to know you and your family.

“I love, love, LOVE this job. There is rarely a day that I don't look forward to getting up and going to work, meeting new people and renewing old friendships!” 






“Love this store. They always have cute gifts and fabulous, cute, unique, classy seasonal attire. Great customer service as well!”

Cassie L., Tampa, FL

“Why Not Boutique always has new and unique items. We love that they never order the same pieces twice. Why Not always has inexpensive yet wonderful merchandise. Highly recommended to anyone who is looking for a change of pace from the average store.”

Patty S., Tampa, FL

“Jen has the most amazing clothing boutique in South Tampa! By far the best selection of items, and super sweet customer service! Where else can you run in and grab some great outfits in less than 5 minutes? I highly recommend her store!”

Nicole G., Tampa, FL

3423 W Bay To Bay Blvd

Tampa, Florida

Email : whynotboutique@yahoo.com

Tel : (813) 374-2394

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